How it all started...
In 2017, I got a wake-up call that didn’t come with a snooze button. A few events showed that life's too short and they reminded me that time is the only currency that matters— I was spending mine in airports, chasing a corporate title that didn't love me back. So, I quit. I stopped flying and started putting food on the smoker. I’m talking about real wood, real fire, and a refusal to use those shortcuts and "smoke flavours" that every other bottle on the shelf hides behind.
Kris Phippen
Founder & CEO